View of Drivers of Green Purchase Behavior Among Female Gen Z in Jabodetabek, Indonesia: The Roles of Eco-Labeling, Green Brand Image, Environmental Marketing, and Sustainability Influencers

Return to Article Details Drivers of Green Purchase Behavior Among Female Gen Z in Jabodetabek, Indonesia: The Roles of Eco-Labeling, Green Brand Image, Environmental Marketing, and Sustainability Influencers Download Download PDF